BAT optimistic despite headwinds

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BAT Zimbabwe optimistic about the future.

BAT Zimbabwe is in a sound position to navigate through the current turbulent economic environment, the Zimbabwe Stock Exchange-listed tobacco processor said in its recently published 2021 annual report.

It comes as businesses in Zimbabwe have lately had to contend with rising costs amid disruptive developments on the global scene, such as Covid-19 and the Russia-Ukraine conflict.

In 2021, the company saw a significant improvement in business performance compared to the same period prior year.

The report said the group’s investment in key brands, consistent product supply and efficient route to market strategy, delivered a strong volume growth across its product offerings during the period.

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