Turkey wants to be called Türkiye in rebranding move

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As part of the re-branding, "Made in Türkiye" will feature on all exported products, and in January a tourism campaign was launched with the catch-phrase "Hello Türkiye".

Turkey will be known as Türkiye at the United Nations from now on, after it agreed to a formal request from Ankara.

Several international bodies will be asked to make the name change as part of a rebranding campaign launched by the Turkish president late last year.

“Türkiye is the best representation and expression of the Turkish people’s culture, civilization, and values,” Recep Tayyip Erdogan said in December.

The UN said it made the change as soon as it received the request this week.

Most Turks already know their country as Türkiye. However the anglicised Turkey is widely used, even within the country.

State broadcaster TRT was quick to make the change as soon as it was announced last year, explaining that among the reasons for the image rebrand was the association with the bird traditionally associated with Christmas, New Year or Thanksgiving. – bbc.com

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